Executive Vice President of Enrollment Management - University of Charleston Charleston, West Virginia

Founded in 1888, University of Charleston is unique in offering a performance-based curriculum focused on specific outcomes, determined to be essential abilities every student should have for a lifetime of learning and opportunity.

The University of Charleston (UC), a private, comprehensive institution located in the capital city of West Virginia, invites applications and nominations for the executive vice president of enrollment management position. The executive vice president serves as the University’s strategy and implementation leader on all matters related to enrollment and has ultimate responsibility for developing, leading and managing a comprehensive enrollment program that incorporates best practices in undergraduate, adult, transfer, and graduate recruitment, admissions and financial aid. This is an exciting opportunity for an enrollment management professional to build a successful enrollment team and strategically develop and execute an innovative enrollment management plan.

University of Charleston offers undergraduate degree programs in business, health sciences and arts and sciences. Masters programs are available in business administration, cyber security, strategic leadership and physician assistant. Additionally, UC offers doctorates of pharmacy and executive leadership and there are over 100 courses available online. New STEM programs in applied computer science, data analytics, and digital media design, along with a redesigned website, will be launched this fall. The University enrolls approximately 2,700 students: 1,900 undergraduates (800 residential) and 800 graduate students. Domestic students represent over 40 different states and 55 WV counties. International students represent 44 different countries.

The Position

The Executive Vice President for Enrollment Management (EVPEM) oversees all aspects of the admissions and financial aid operations and is responsible for providing leadership and coordination for a comprehensive enrollment management strategy that is consistent with the goals, mission, and resources of University of Charleston. The EVPEM is responsible for planning, implementing, monitoring and evaluating the specific programs, services and functions designed to meet institutional objectives related to enrollment management to optimize yield and net tuition revenue. The EVPEM is responsible for developing and executing a multi-year and annual comprehensive enrollment plan with appropriate goals that include strategies to recruit, enroll and retain traditional and non-traditional undergraduate, transfer, and graduate students. The EVPEM is also responsible for developing annual admissions and financial aid forecasts and budgets; building, leading and motivating the admissions team to ensure that enrollment goals are met; implementing best practices; developing and implementing an integrated enrollment marketing plan in partnership with the director of marketing & communications; and collaborating with faculty, alumni and others to achieve enrollment goals.

The EVPEM collects, analyzes, and presents data needed for policy implementation, decision making, and project/program development implementation; prepares comprehensive reports, proposals, and presentations; and ensures planning for key committees and board meetings. The EVPEM serves as a key member of the Integrated Marketing Team and is expected to contribute to the University-wide marketing plan.

The executive vice president reports to the President and serves on the President’s Cabinet. Current direct reports to the EVPEM include the associate director/assistant to the EVPEM, director of recruitment & admissions systems operations, director of financial aid, and the Beckley Campus & online admissions representative.


Requirements include a Bachelor’s degree (Master’s preferred) and a minimum of seven years of enrollment management experience in higher education (private college or university preferred) in an administrative or supervisory capacity with evidence of progressively increasing responsibility. The ideal candidate will possess a demonstrated ability to engage in strategic enrollment planning, data and trend analysis and have significant experience in developing and implementing enrollment management activities, including traditional and non-traditional undergraduate, transfer and graduate admissions and recruitment, financial aid, and strategic marketing.

The ideal candidate will possess demonstrated administrative and management skills, along with strong leadership and excellent written and oral communication and interpersonal skills, including the ability to build and maintain collaborative relationships across campus and promote a positive environment for recruitment and retention. The ideal candidate will effectively represent the University with external and internal audiences and stakeholders. Strong initiative and ability to devise solutions to complex problems and effectively manage multiple long and short term strategies and objectives is expected. The ability to lead, motivate and mentor staff is required. The successful candidate must believe in and persuasively articulate the mission and values of University of Charleston. Experience with Enterprise Resource Planning (ERP) systems (Datatel Colleague preferred), CRM systems, budget oversight, and an understanding of financial aid will be important factors in the selection of the new executive vice president for enrollment management.

Application and Nomination

Review of applications begins October 4, 2019 and continues until the position is filled. The anticipated start date for the new EVPEM is late Fall 2019. Interested candidates should apply for this position online via the Williams & Company website at: www.williamscompany.net Confidential inquiries and/or nominations may be directed to Martha Smiles at: Martha@williamscompany.net or (802) 497-0151.

Please visit University of Charleston’s website at: www.ucwv.edu

The University of Charleston does not discriminate against any person because of race, color, religion, sex, national or ethnic origin, age, disability, or veteran status in administration of its educational policies, scholarship and loan programs, admissions, employment, athletics, and other school-administered programs in accordance with the laws of the United States and the state of West Virginia.